Adaptation of Blended Learning to the Needs of Forming Interdisciplinary Competence of Future Graphic Designers

Анотація

The article examines the peculiarities of adapting blended learning to the modern requirements of graphic designers’ training, in particular in the context of interdisciplinary competence development. The relevance of the topic is due to the intensification of integration processes in professional education, the need to combine technical, artistic, communicative and analytical knowledge within a single educational process, as well as active digitalisation, which changes not only the tools but also the pedagogical logic of design training. The purpose of the study is to provide a scientific substantiation of the ways of transforming blended learning in accordance with the tasks of developing the interdisciplinary competence of future design professionals. The methodological basis of the article is a structural and functional analysis of educational models, a comparative approach to evaluating pedagogical conditions, and elements of content analysis of programmes and platforms used in design education. It has been established that using a blended format is possible only with a methodical combination of project-based learning, case studies, facilitation, reflection, and digital modelling. Important problems have been identified, including infrastructural limitations, fragmentation of methodological support, and insufficient integration of educational content. It has been proven that blended learning loses its potential for developing a new type of professional competence without pedagogical support, adapted digital tools and interdisciplinary tasks. The scientific novelty is the proposed structuring of digital tools by the types of cognitive influence on creative thinking, as well as the clarification of the didactic conditions for integrating knowledge in a flexible educational environment. The results of the study highlight the practical conditions for the effective implementation of blended learning with the active use of digital technologies in the professional training of future graphic designers. Prospects for further research are related to the development of models for assessing interdisciplinary competence in digital design and analysing the effectiveness of using simulated project tasks in a blended learning system.